In the Media Studies class I’m taking this semester we have to make a “Culture Jam”. According to the assignment worksheet:
Culture Jamming is an activity that generally tries to take a message and, by using the characteristics of that message, subverts it against its original meaning
I decided to use the Apple Think Different campaign to illustrate their vendor lock-in practices. By purchasing an iPod and buying a song off of iTunes, you are forever locked-in to buying more and more iPod’s*. Many companies have similar lock-in practices (Microsoft Office comes to mind) and it is always important to be able to analyze a product’s lock-in risk before purchasing it. Obviously the solution to this problem is open source software and open standards. Now if you’ll excuse me I’m off to listen to some MiniDisks and check out some YouTube videos on an iPhone.
* Unless of course you get one of the DRM free songs.

